Jonathan Milligan’s Blogging Your Passion: Publish Your Expert Message Online

Meet author and blogging expert Jonathan Milligan. Jonathan recently published a book, 15 Traits of Successful Pro Bloggers. In it, he creates a step-by-step path to establishing a successful online business based on blogging about what you love. He calls it “Blogging Your Passion.”  Jonathan also has started Blogging Your Passion University (BYPU) where he personally leads you on the journey to turning your life’s passion into your life’s work by building an online business.

Jonathan is a teacher by training and at heart. He makes the journey fun, and his students come away with a workable plan. Jonathan is the Lewis and Clark of the online blogging business! He’s gone where few have traveled, he’s cut some new trails, and he drew the map. His 15 Success Traits of Pro Bloggers pyramid is below the video where you can follow along as he describes it. Also, pick up his book featured on Amazon on the right side of this page to learn his whole system in detail.

If you are an expert in something (psssst…we are all experts in something!), and you’ve considered blogging about it, you’ve come to the right place. Enjoy this interview with Jonathan where he generously shares some great information with us.

CLICK HERE for Jonathan Milligan’s Blogging Success Pyramid PDF

Do you have something you’re passionate about and would love to start a blog sharing it with the world? Are you a blogger now and have hit a plateau? Tell us about it in the comment section below.

When Your SME Goes Live: Review the Material During Your TTT Session

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Yes, it’s true. When you are conducting a train-the-trainer session, you need to work with your subject matter expert (SME) to train them how to teach their own material. It sounds silly. In fact, your SME may not want to be taught how to teach their own material! But as part of a train-the-trainer session, make sure you include this vital component.

To review from last week’s blog on train-the-trainer (TTT) sessions, they need to include three main topics:

  • The material to be taught
  • Vocal quality and body position
  • Classroom management

This week, we will explore how to make sure your SME is teaching the program that you have designed together.

TTT for the Unconscious Competent

In my book Working with SMEs, I discuss different types of subject matter experts including the type you most often will work with – a brilliant unconscious competent. Briefly, an unconscious competent is someone who knows their subject so well that they don’t even know how much they know.

In a class with targeted material and a limited amount of time, this can get very messy. As the SME begins to teach the real class, they will think of a million examples and stories from their career. Their love for the topic is the whole reason you want them to teach the class. It is that enthusiasm, however, that can become a runaway train. The SME may be very engaging and the class may love the session. However, without a little structure, the actual training material and lesson plan may be lost.

Therefore, before you put your SME in front of a class, remind them to follow the training program they worked with you to develop.  You can achieve this most easily by asking them to teach a module to you and a few other people using a clock and the timed, written materials. When they teach a lesson to you and are required to stick to the facilitator’s guide, you will both discover:

  • How well your timing actually works
  • How much flexibility the trainer can take to add their own stories and examples
  • If their discussion includes all the points in your learning objectives

Demonstration, Observation, Feedback

Ideally, you will teach the entire class as written to a group of trainers-in-training who will experience the course in its entirety before getting in front of a class. This allows you to get feedback and make any final tweaks in timing, activities and content level.  After you’ve demonstrated the way the class is designed to be taught, turn it over to the trainers to teach back to you. Give each trainee one section of the program to teach; it is unlikely you will have time for each trainee to teach back the entire course.

Some of your trainers who are not SMEs will probably follow your script pretty closely. It is your SME-trainers who most commonly may take the topic and run with it.

As you observe your new trainers, the non-SMEs will learn a lot from listening to the experts. And the SMEs will learn the limits of teaching within the structure of a designed learning experience.  Everybody wins in this scenario.

Finally, make sure to also observe your new trainers for their first few classes. When your SME actually goes live, you can be guaranteed that it will be a different experience for them. Your ongoing support through the transition to teaching real classes is very valuable. Hold their hand until they become an experienced trainer who knows how to teach their subject in a linear way.

The students will benefit and the SMEs will enjoy the experience much more as they become increasingly successful.

When Your SME Goes Live

microphone  This is the first in a series on conducting train-the-trainer sessions with your SMEs.

Your SME is one of the best resources on the subject of your training program, and that means they can be the perfect classroom facilitator. Most SMEs need some training on how to present material, whether or not they consider themselves seasoned speakers. For this reason, training professionals often include training specifically to teach SMEs how to be live trainers, and these classes are called Train-the-Trainer or TTT.

When a company frees some of its valuable subject matter expertise resources to train its other employees, it is a great opportunity to maximize the SME’s value. Here’s why:

  1. SMEs always have more in their heads. You capture some of that good stuff in a live training session.
  2. Live students will give immediate feedback about the content and level of the training so you know immediately when you are hitting the mark and when you need to adjust the material.
  3. Usually a company’s most valued SME assets not only have a lot of knowledge inside their heads, but their style and demeanor reflect company standards, too. Their personal style is also imparted indirectly as other employees observe the SME’s behavior during the training program.

What Does a Train-the-Trainer Program Include?

It’s a great idea to get your SMEs in front of your learners. It is also an even better idea to prepare them appropriately so you can make the most of the experience. Make sure to conduct a TTT session with your SME before you set them loose on your employees. Even if a SME is accustomed to making presentations, the learning environment is special and different. They need to be prepared to be successful as a facilitator and trainer.

TTT sessions need to:

  • Go over the material to be taught
  • Review presentation skills including body positioning and vocal quality
  • Cover methods for classroom management

In the next few weeks, I will discuss each of these items in more detail.

If you have experiences working with SMEs as trainers, please share your experiences in the comments below.

 

Validating Your SME’s Information Without Invalidating Your SME

This post is one in a series that answers questions from viewers of the January 28 KnowledgeVision Google Hangout where we talked about the challenges of working with SMEs.

Question/Comment from Dale: Thank you Peggy for the useful tips on dealing with SMEs. Lots of good stuff here! In your section on the Not Quite Expert SME you recommend to loop in other knowledgeable people, but you don’t spend any time talking about the best way to do that. In my experience, I would never go behind the SME’s back. I would ask the SME who I am working with if there is anyone else they would want to weigh in on this content. I am concerned that inexperienced designers would act independently and undermine trust. On the review front, I would ask the SME who they would recommend to proof the content. And, we ALWAYS do dry runs before any content is put out. 

 

Thank you for this great question, Dale, Without trying to be too self-serving, I cover this in the book Working With SMEs but we couldn’t cover everything in the pre-learning section of the webinar.

If you find that you have a SME that isn’t an expert, you really need to first try to address it with the person themselves if that is possible. Sometimes, if you are lucky, the assigned SME will tell you upfront they aren’t the right person which gives you both a good place to start finding the right person. You are right, you never want to go behind anybody’s back and undercut their trust. These can be very sensitive political situations, too, depending who your SME is, right? So, yes, your instinct to tread carefully is a really good one.

One of the things someone mentioned to me when they were reading a first draft of the book is that sometimes you will get a SME who doesn’t want the task so they’ll tell you they don’t know or they aren’t the right person just to get off the hook. I don’t know how you sort that out if you aren’t on the inside of the department and have a good handle on that. But it is worth mentioning to make sure that if they say they aren’t the right person, that you believe them and then enlist their help to find the right person.

However, if you have a SME and you aren’t getting what you need, and they don’t want to admit it, you should document that. At some point, if you try to fill in information gaps in your training program and you aren’t getting answers from them, you might go to your manager and tell them the problem and show them your documentation. If you aren’t assigned a SME who really can give you what you need for your training program, something probably went wrong when the project manager asked for SMEs to be assigned. Another issue could be that the SME is really afraid for their job if they think that they cannot give you good content. They may be covering up and you really just have to sort that out.

When you are an outside training firm, identifying the SMEs on the project can be part of the Project Charter or Scope at the outset where it is defined who the client company will assign to work with you. Then you have that document to fall back on, where you can say, look, this is what we need to write this program and it looks like this person can’t help us. When it’s an internal training department, the head of training could be involved in helping you solve the problem.

I agree with you, I think you are right about asking for another SME to put an eye on the program. There should be several layers of signoffs anyway because even though your SME may be the most knowledgeable person in the organization about your topic, the SME is very rarely the person who is writing the checks or has responsibility for the final product. The person who has final authority for the project is the person who has the responsibility to approve your training program in a signoff procedure.