For Experts: 10 Tips for Providing Great Information

When I originally conceived the Working with Subject Matter Experts project, its focus was limited to providing information for instructional designers in the training and development field. After speaking with many people about the topic over the last several years, it is clear that this topic has many more audiences including marketers and public relations professionals who want to communicate with customers and other external stakeholders, corporate executives interested in the strength of their company’s competitive position and the actual subject matter experts themselves who want to provide value and continue their legacies.

This last audience, the SMEs themselves, are stepping forward with interesting stories and information about their own experiences. Experts appreciate being valuable to their companies. They seek guidance on how to be better partners in the knowledge transfer process.

For the experts, I have put together this list of 10 suggestions for experts who want to be more effective when communicating their knowledge. As always, I welcome input on this list in the comments below.

Without further ado…here are 10 Quick Tips for Providing Great Information.

  1. When you are sharing your knowledge, pretend you are talking to a court reporter. Share what you know slowly, carefully and logically. Your expertise will be used later to educate, train, inform and persuade.
  2. Keep in mind that procedures and knowledge are often being written for people new to the information not other seasoned experts. A new hire needs to know every single step in a procedure and needs explanations of complex concepts. For example, pressing the “enter” key after an action might seem like common sense to you, but would a new hire know to do it?
  3. When presenting introductory material, aim for the overall picture first. Context is critical to understanding. Describe the reason why the information is important, something especially important to a new hire or neophyte.
  4. Provide who, when and why your information is important. When you’re giving instructions for completing a specific action, don’t forget to mention who the knowledge will affect, when the knowledge is applicable, and why it is important.
  5. People only know what you have told them so include detail. Inaccuracies arise when people try to interpret ideas or fill in missing links of information. If you have doubts about your wording, jot it down on paper. When you are presenting complicated information to someone else personally, be sure to ask, “Did you get that?” before you proceed
  6. When giving information, stay on track. Avoid extraneous information that does not pertain to the specific topic you are documenting.
  7. Break procedures into multiple sections to make the information more user-friendly. If you have complicated information or processes, a good rule is to limit steps to about 10. If the number of steps becomes excessive, break a process into smaller procedures. When reviewing your information, pretend the procedure is totally new to you and imagine performing the steps or using the information as you have just presented it.
  8. While shortcuts are advantageous to someone who has worked in your field for a while, they are usually confusing to a new person. Share all the officially approved processes the first time. Before giving information on corporate process or procedure, ask yourself, “Is this our organization’s best practice?”
  9. Carefully review information that is returned to you for verification. If you make a change when reviewing a document, note your change directly on the page next to the information you are correcting whether using a review function in an electronic document or affixing a sticky note to a hard copy. Be clear about the change. Try to avoid ambiguous statements such as “No! This step needs rework.” Instead, try to use statements such as, “Add after step 3: Move the cursor to the next line before proceeding.”
  10. Whenever possible, provide documentation. If you have a slide presentation that you have delivered on the topic, provide that. You may have charts, graphics and sources in those materials that will fill in valuable information.

These 10 tips simplify what can be a very demanding process. There is no substitute for strong communication skills and mutual respect between experts, their companies and the people assigned to work with them in the knowledge transfer process. If you have an experience you would like to share, please comment below.

 

Please note: I reserve the right to delete comments that are offensive or off-topic.

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