As you work through cataloguing the knowledge in your company, it is easy to overlook some things either because they are so obvious you forget they are important or because they are so obscure that they may be out of your direct line of sight. In the interest of doing a full knowledge capture in your organization, you can run down a systematic pathway that can reveal items that you might otherwise overlook.
I started to assemble a list of places to look and things to consider as you run through a whole-house inventory of your corporate assets.Here is my first pass to help organizations identify corporate competitive advantages and assets.
- Your patented products and processes
- Trademarks and copyrighted materials
- Proprietary lists of customers and suppliers
- Personnel with unique relationships with individual employees, customers and vendors
- Software and training programs developed specifically for your company
- Contracts – real estate, insurance, employees, vendors/suppliers, equipment and machinery purchase, repair, lease
- Labor – professional, full and part-time, contract, consulting
- Capital investments – lease/purchase buildings, machinery, vehicles and craft, infrastructure (private roads, rails, airstrips, etc), including valuable locations near customers, sources of supply or transportation
- Special circumstances – laws, exceptions, waivers, licenses, etc that allow you to do business in a certain way, in a certain location or under certain conditions.
Please feel free to add your input in the comment box below to make additions and even deletions from this list. What would you include? What would you consider irrelevant? Would something like this list be helpful in assembling your corporate knowledge base if you didn’t have one, or if you have one that needs revision?
I look forward to your comments!