{"id":50,"date":"2015-01-06T12:59:06","date_gmt":"2015-01-06T17:59:06","guid":{"rendered":"http:\/\/workingwithsmes.com\/?p=50"},"modified":"2015-01-06T12:59:06","modified_gmt":"2015-01-06T17:59:06","slug":"money-master-the-game-masters-the-art-of-interviewing-subject-matter-experts","status":"publish","type":"post","link":"https:\/\/workingwithsmes.com\/?p=50","title":{"rendered":"&#8220;MONEY Master the Game&#8221; Masters the Art of Interviewing Subject Matter Experts"},"content":{"rendered":"<p>If you don\u2019t know Tony Robbins, you are among a rapidly dwindling group.<\/p>\n<p>The leadership heavyweight and inspirational guru to the powerful and famous just published the second book of his dynamic and storied career. <em>Money Master the Game <\/em> contains lots of great investment principles but, more than that, it contains lots of advice for living life and being a great leader as well as a gracious human being.  And for our purposes here, as I poured over it during a long holiday weekend, I found that the book lives as a stellar example of how to interview and get the most out of subject matter experts.<\/p>\n<p>In this 600+-page tome, Robbins interviewed \u201cmore than 50 self-made billionaires, Nobel Prize winners, investment titans, bestselling authors, professors and financial experts\u201d including 12 of the top investors in the world to learn the strategies employed by them to manage the portfolios of high-net-worth individuals and share those strategies with us \u2013 the <em>hoi polloi<\/em>.<\/p>\n<p>Although I read the book to better understand investing, it became clear to me that this book stood as a testament to great gathering and organizing complex content from subject matter experts.  <em>MONEY Master the Game<\/em> demonstrates some of the most important strategies for working with subject matter experts, and as a result, Robbins wrote what is truly a must-read book for investors, leaders and just about anybody else who wants to know how the financial world works. <\/p>\n<p>Robbins described his interviewing process within the pages of the book, which makes it a wealth of information for people who work with subject matter experts.<\/p>\n<p>1.\tHe prepared thoroughly before meeting with each expert. He learned about their background and studied what was already written about them and by them. He didn\u2019t waste their time.<\/p>\n<p><em>To be able to sit with yet another of the great investment legends of our time was truly a gift. I spent close to 15 hours studying and preparing for my time with Ray [Dalio], combing over every resource I could get my hands on (which was tough, because he typically avoids media and publicity). I dug up some rare speeches he gave to world leaders at Davos and the Council on Foreign Relations. I watched his interview with Charlie Rose of 60 Minutes (one of his only major media appearances). I watched his instructional animated video How the Economic Machine Works \u2013 in Thirty Minutes (www.economicprinciples.org). It\u2019s a brilliant video I highly encourage you to watch to really understand how the world economy works. I combed through every white paper and article I could find. I read and highlighted virtually every page of his famous text Principles, which covers both his life and management guiding principles. This was an opportunity of a lifetime, and I wasn\u2019t going to walk in without being completely prepared.<br \/>\n<\/em><br \/>\n2.\tHe had a prepared set of questions that he asked each expert so he had a baseline of information as a springboard to ask more specific questions tailored to each SME.<\/p>\n<p><em>[I asked] them some of the same questions you\u2019d ask if you were in the room with me. Here\u2019s a sampling\u2026<\/p>\n<p>\u2026If you couldn\u2019t leave any of your money to your children, but only a portfolio or set of financial principles to pass on to help them thrive, what would it be?<br \/>\n<\/em><\/p>\n<p>3.\tHe set up short interviews (an hour) and then, by asking great questions and engaging his subjects, he managed to get three to four hours of their time after the interview began.<\/p>\n<p><em>Most of the interviews were scheduled for an hour or less but turned into three- and four-hour sessions. Why? Because each of these financial giants was interested in going deep when he or she saw that I wasn\u2019t there just for some shallow questions<\/em>.<\/p>\n<p>4.\tHe recorded and transcribed the interviews.<\/p>\n<p><em>\u2026you\u2019ll see only five to ten pages for each interview as opposed to the average 75-page transcript.<br \/>\n<\/em><\/p>\n<p>5.\tHe curated complex information to make it valuable and accessible to the reader.<\/p>\n<p><em>To keep this section under 9,000 pages, I\u2019m including highlights from just 11 of the interviews. Well, 11 plus one bonus<\/em>.<\/p>\n<p>6.\tHe cared about his subject and his subject matter experts. <\/p>\n<p><em>Their answers excited me, shocked me, sometimes made me laugh. Other times they moved me to tears.<\/em> <\/p>\n<p>7.\tAfter he collected and digested four years\u2019 worth of work, he boiled it down and made it useable for the reader.<\/p>\n<p><em>My mission has been to synthesize the best of all they\u2019ve shared into an integrated, simple 7-step financial blueprint<\/em>.<\/p>\n<p>Only one of his interview targets, Warren Buffet, declined a formal interview. He told Robbins, \u201cTony, I\u2019d love to help you, but I\u2019m afraid I\u2019ve already said everything a person can say on the subject.\u201d In a brief biographical sketch, Robbins  shared the highlights of Buffet\u2019s career and toplined Buffet\u2019s investment strategies drawing on public information. He added color by describing his personal interactions with The Oracle of Omaha. <\/p>\n<p>Most importantly, Robbins treated his subject matter experts with respect. He delivered their content with the same care that you would use shipping your grandmother\u2019s china across the country \u2013 it\u2019s packaged very carefully. For any number of reasons, not least among them as a great example of working with subject matter experts, it is well worth picking through the bubble wrap to unpack the immense value of this book.<\/p>\n<p>How well prepared are you to speak with your subject matter expert?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you don\u2019t know Tony Robbins, you are among a rapidly dwindling group. The leadership heavyweight and inspirational guru to the powerful and famous just published the second book of his dynamic and storied career. Money Master the Game contains lots of great investment principles but, more than that, it contains lots of advice for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2],"tags":[],"class_list":["post-50","post","type-post","status-publish","format-standard","hentry","category-subject-matter-experts","category-training"],"_links":{"self":[{"href":"https:\/\/workingwithsmes.com\/index.php?rest_route=\/wp\/v2\/posts\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/workingwithsmes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workingwithsmes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workingwithsmes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/workingwithsmes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50"}],"version-history":[{"count":8,"href":"https:\/\/workingwithsmes.com\/index.php?rest_route=\/wp\/v2\/posts\/50\/revisions"}],"predecessor-version":[{"id":58,"href":"https:\/\/workingwithsmes.com\/index.php?rest_route=\/wp\/v2\/posts\/50\/revisions\/58"}],"wp:attachment":[{"href":"https:\/\/workingwithsmes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workingwithsmes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workingwithsmes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}